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|Session Name:||Economies Unite! Cross-Platform Monetization and Player Retention|
|Track / Format:||Free to Play Design & Business Summit|
|Overview:||Cross-platform games are the new frontier for many developers. From tablets and smartphones to web and PC, there have never been more venues for games to reach players. A challenge many developers face when tackling multiple platforms is "how to monetize." Is a first-person shooter better off as a paid tablet and PC game? Would a strategy-RPG fare better as a free-to-play mobile and web game? Which platforms feature the strongest social hooks and communication lines to a game's player community? Facebook games engineer manager Aaron Brady shares best practices for building, growing and monetizing the cross-platform games of tomorrow.|