You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

close

The Number One Educational Resource for the Game Industry

Session Name: From Discovery to Churn - Mobile Gaming Consumer Funnel Data
Speaker(s): Jesse Divnich
Company Name(s): EEDAR
Track / Format: Business, Marketing & Management
Overview: Discovery. Engagement. Virality. Monetization. Churn. Mobile and free-to-play games thrive or die on how they move consumers through this funnel. With the latest data trends available from EEDAR's annual consumer survey, this presentation will identify the most recent trends in mobile game consumer discovery, engagement, virality, monetization and churn. In addition to the most recent trends, Mr. Divnich will provide best-in-class examples of each mechanism in the consumer funnel, how they will evolve over the next 12 months, and how industry policy, consumer sentiment changes and a new wave of hardware technology will impact how we move our consumers, profitably, through this funnel.

GDC 2014

Jesse Divnich

EEDAR

free content

Business, Marketing & Management

Business & Marketing


Discover More from Informa Tech
Working With Us
Follow GDC on Social
  • Copyright © Informa PLC. Informa PLC is registered in England and Wales with company number 8860726 whose registered and head office is 5 Howick Place, London, SW1P 1WG.