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|Session Name:||Breaking Into Asia|
|Speaker(s):||Chris Akhavan, Keith McCurdy|
|Company Name(s):||Glu Mobile, Golden Gate Games|
|Track / Format:||Free to Play Summit|
|Overview:||Asian markets present unique and significant challenges for Western mobile game developers and publishers. Short of investing in creating their own operations, every Western game company will need an in-country partner. In this two-part session, Chris Akhavan, president of publishing at Glu Mobile and Keith McCurdy, CEO and co-founder of Golden Gate Games (or G3 for short), will outline some of the most important challenges in the mobile gaming market in major Asian markets including China, Japan, and Korea.|