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|Session Name:||Crossy Road: A Whale of a Time|
|Speaker(s):||Matt Hall, Andy Sum|
|Company Name(s):||Hipster Whale, Hipster Whale|
|Track / Format:||Free to Play Summit|
|Overview:||Andy Sum and Matt Hall will reveal all about their viral #1 hit Crossy Road. Developed in just 12 weeks as a free-to-play experiment, it exceeded their wildest expectations achieving 10 million downloads in the first month and breaking into the elusive top grossing charts. In the first half of the session Andy will cover the influences, workflow, game design, and reasoning behind key decisions that led to the creation of the final game. In the second half Matt will "open the books" on Crossy Road's financials proving that it can pay to do things differently in free-to-play.|