|Don't Be Afraid of Incentivized Ads!
|Track / Format:
|Free to Play Summit
Did you know free users get access to 30% of content from the last 2 years?
This session will explore the world of incentivized ads in mobile games, and how this content helps players learn to value and ultimately spend in-game currency. Drawing from the speaker's robust experience analyzing the performance of incentivized ads, and working with a variety of ad networks, the session will also dive into player behavior, engagement and monetization based on the effects of an incentivized ad strategy.