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|Session Name:||Don't Be Afraid of Incentivized Ads!|
|Track / Format:||Free to Play Summit|
This session will explore the world of incentivized ads in mobile games, and how this content helps players learn to value and ultimately spend in-game currency. Drawing from the speaker's robust experience analyzing the performance of incentivized ads, and working with a variety of ad networks, the session will also dive into player behavior, engagement and monetization based on the effects of an incentivized ad strategy.