GDC Vault is part of the Informa Tech Division of Informa PLC
This is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.
|Session Name:||Meaningful Pay: Monetizing F2P Without "The Pinch"|
|Track / Format:||Free to Play Summit|
Did you know free users get access to 30% of content from the last 2 years?
|Overview:||Research shows that the most successful games in the free-to-play (F2P) space are winning by providing and telegraphing meaningful value to their players, instead of controlling them with "pinches" and "pay points." This summit will present a new, data-driven approach to understanding how to motivate gamers toward "meaningful pay" decisions. This talk will outline key strategies and provide actionable insights, through research and best practices examples from industry leaders, into how to create sustainable monetization ecosystems in F2P games. Attendees will learn how to create monetization opportunities where players are volitionally (and often enthusiastically) willing to pay for content.|