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|Session Name:||Adventures in English: The Challenges of Localizing Comedy|
|Track / Format:||Business, Marketing and Management|
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Mark's experience of working with Telltale Games on original language versions inspired a rethink and redesign of approach for localizing Daedalic's Deponia series and King Art's Book of Unwritten Tales with titles from German to English.
This talk explores the journey his team took, examining the power of context, collaboration and how agile pipelines transform localization for the better ensuring that the world laughs with you, not at you.