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|Session Name:||How the Top 50 Use IAP that the Rest Don't|
|Track / Format:||Business, Marketing and Management|
|Overview:||Amazon has collected data about how users engage with IAP in games, and we have reviewed how the most profitable apps are using IAP to monetize successfully. We found data on two levels including how the top 50 did retention data, session length data, units sold and price data. We found what they did differently to get those results. It turns out there are a handful of things that most of the top 50 do that other games do not do. We will share this research with developers in a fun, fast-paced session.|