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The Number One Educational Resource for the Game Industry

Session Name: Everyone Can Do PR - The 5 Pillars & Pitfalls of Indie Games PR
Speaker(s): Thomas Reisenegger
Company Name(s): ICO Partners
Track / Format: Business, Marketing & Management
Overview: In today's crowded games market that sees hundreds of game releases each month, getting overlooked is one of the biggest threats for indie games.
This session covers the 5 PR pillars indie studios doing their own PR should prioritize in order to get heard by press, youtubers and streamers. This 5 key areas are backed up with practical examples and by showing data such as effects of PR stunts on media coverage and sales.
The talk also covers 5 typical pitfalls in indie games PR and 5 future trends that will shape how to do PR as a small game studio in the future.

GDC 2016

Thomas Reisenegger

ICO Partners

free content

Business, Marketing & Management

Business & Marketing


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