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|Session Name:||Don't Fear the Queer: Audiences are Ready!|
|Company Name(s):||IThrive Games|
|Track / Format:||Game Narrative Summit|
|Overview:||Award-winning Game Designer Heidi McDonald uses her own published survey data and other demonstrative information to show that the risk associated with using queer content in mainstream game products has changed. Straight audiences are supportive of queer content, and queer audiences are desperate for it. The industry has reached a turning point in terms of customer expectations about queer content. Gender and sexuality diversity not only makes a game more like the real world, where there are entire spectrums of gender and sexuality, but it's good business because it expands your customer base.|