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|Session Name:||Influencers: The Opportunity and Responsibility|
|Company Name(s):||Blizzard Entertainment|
|Track / Format:||Community Management Summit|
|Overview:||From guild leaders, to cosplayers, to YouTube content creators and Twitch personalities, the opportunities for players to grow and wield influence over brands expands every day. What are the best ways to support influencers in various stages of their life-cycle? How do we protect their authenticity as we grow relationships with them? Is your company approaching influencers as assets or family? Who owns the relationship? And while it's not sexy, are you protecting consumers adequately via FTC regulations? Please join for this important topic.|