GDC Vault is part of the Informa Tech Division of Informa PLC
This is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.
|Session Name:||Lifetime Value: The Long Tail of Mid-Core Mobile Games|
|Track / Format:||Business & Marketing|
Did you know free users get access to 30% of content from the last 2 years?
|Overview:||Are you maximizing the life in lifetime value? Using genre-specific predictive models developed from the Kongregate portfolio, we demonstrate how and why post D30 retention can be key to increase your revenue. Through case studies you'll learn strategies to boost both early and late revenue, as well as game core loop modifications to drive better player investment in the long run.|