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Session Name:

Trolls: The Cost of Doing Nothing


A healthy community is awesome for user retention, so how can industry professionals make communities better? This talk uncovers the impact that trolling and toxic behavior have on a game's success from a business perspective, answering such questions as "What is the long-term impact of doing nothing to curb abuse in gaming communities?" "How does toxicity influence a company's bottom line?", "What are the latest best practices to solve it?" Accompanying the analysis presented in this talk is a strategy to manage toxicity and help gaming professionals build communities that people love.

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  • GDC 2017
  • Chris Priebe
  • Two Hat/Community Sift
  • free content
  • Business & Marketing
  • Business & Marketing