You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

close

The Number One Educational Resource for the Game Industry

Session Name: From Vanity Metrics to Actionable Data: Setting Up an Effective Data Pipeline for LiveOps
Speaker(s): James Gwertzman
Company Name(s): PlayFab, Inc.
Track / Format: GDC Mobile Summit

Did you know free users get access to 30% of content from the last 2 years?


Get your team full access to the most up to date GDC content

Overview: Many developers confuse vanity metrics for usable, actionable data. Vanity metrics are good for measuring performance (40% day 1 retention) but not so good for actually deciding what to do. For that you need a more robust form of data collection and data warehousing, you need a data pipeline. This talk will look at real-world examples of using actionable data to determine what to change, then measure the effect of those changes. It will also look at how you can set up a modern data pipeline with off-the-shelf technology.

GDC 2018

James Gwertzman

PlayFab, Inc.

free content

GDC Mobile Summit

Smartphone / Tablet Games