Session Name: | Play Nice, Play Fair: The Business Case for Fighting Disruptive Behaviors |
Speaker(s): | Jarrod Doherty |
Company Name(s): | Blizzard Entertainment |
Track / Format: | Production & Team Management |
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Overview: | Learn how the Player Behavior Insights team at Blizzard generates behavioral insights and uses applied machine learning solutions to quantify and fight disruptive behaviors. This session will share high-level findings and how to take a "crawl, walk, run" approach for building a player behavior analytics discipline. It will also provide analysis of the business case and opportunity cost associated with not addressing disruptive and abusive player behaviors in community-driven games. |