You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.


The Number One Educational Resource for the Game Industry

Session Name: Free-to-Play Summit: Don't Pass on Battle Pass: Best Practices for F2P Design
Speaker(s): David Fox
Company Name(s): Double Coconut
Track / Format: Free-to-Play Summit

Did you know free users get access to 30% of content from the last 2 years?

Get your team full access to the most up to date GDC content

Overview: The Battle Pass seems to have emerged out of nowhere as a top meta-game system in Free to Play mobile games. It's prominence is well-deserved: It's that rare, picture-perfect feature that seems to have it all: nna) Ready-made to highlight and excite with new content every new release / season. nnb) Strong and proven retention-booster -- clear and obvious ability to draw players back in. nnc) Exceptionally good as a way to monetize, especially for converting first-time spenders. nnEven many word games and spritely match-three titles without a hint of battle can benefit from a Battle Pass-like system. nnThis talk will survey the most successful Battle Pass designs to give attendees a set of principles for designing good Battle Pass features, for a variety of genres and player types.

Game Developers Conference 2022

David Fox

Double Coconut

free content

Free-to-Play Summit