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|Session Name:||Art Direction Summit: Building a Visual Identity: An Art Direction Framework|
|Company Name(s):||EA DICE|
|Track / Format:||Art Direction Summit|
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|Overview:||Building the art direction of a game goes a lot farther than creating key art! This much is obvious, but how does one go about building the visual identity of a new game and its universe? This talk aims to demystify this question and help you gain insight with a comprehensive art direction framework built upon artistic, creative, technical and marketing considerations. The main discussion points and tools will focus on establishing the art pillars of a game, building its visual identity and articulating it through a solid and appealing art direction.|