| Session Name: | Caring for Togetherness: Nurturing Hybridity in the Cross-Platform Game Community |
| Speaker(s): | Bingjie Yu |
| Company Name(s): | Thunderfire UX |
| Track / Format: | Business & Marketing |
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| Overview: | In the post-pandemic world, many online game communities are moving toward a new phase: hybrid communities. We studied 13 different game Discord servers with cross-platform aspects and conducted over 200 interviews with game community members in our own Discord and other game Discord serversidentifying three dimensions of hybridity attributes, including players from various platforms, mixed-culture backgrounds and languages, and the fuzzy boundary between online and offline.As a Chinese team running our hybrid player community globally for over a year now, we've come up with some guidelines and strategies for game developers and community managers to help build and manage hybrid game communities. This includes seeking common ground while respecting differences, doing micro/meta management, and designing tools and technologies with hybridity in mind to build more inclusive, transparent and sustainable hybrid game communities. |
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