| Session Name: | Audio Summit: Embracing Audio Technology for Enhanced Creativity |
| Speaker(s): | Paolo Armao |
| Company Name(s): | 34BigThings |
| Track / Format: | Audio Summit |
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| Overview: | As sound designers, we know our work is at its best when it's not noticeable. We want to understand the alchemy between creativity and technology to strike a balance between using tools to enhance our creativity while maintaining our unique artistic voice. By understanding the way that technology can enhance and limit creativity, we can use it to our advantage and create something truly engaging. Starting from research and studies over the past 15 years, this talk illustrates some of the practices that can contribute to a "healthy" creative processexposing ideas around incorporating elements of originality and experimentation in sound design, how "thinking through sound" can help throughout project development, and the way that instinct vs. judgment can conflict. These concepts will be reinforced via practical examples from valuable lessons learned by the 34BigThings audio team during the development of Redout 2. |
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