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|Session Name:||Equity and Project Investment for Indies to AAA and Everything In Between: Leveraging New Models of Funding in Games|
|Speaker(s):||Kelly Wallick, Ed Fries|
|Company Name(s):||1Up Fund, 1Up Fund|
|Track / Format:||Business & Marketing|
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|Overview:||More than ever, equity investment is becoming a viable option for all different size studiosfrom indie to AAA and everything in between. In this talk, Ed Fries and Kelly Wallick will talk about what this means for the industry and individual studios, and will share their perspective on the funding options available from their experience as two industry veterans. They hope to provide a basic foundation of how equity investment works and common misconceptions and pitfalls. The pair will discuss the difference between equity and project financing and the pros and cons of each, as well as cover the latest in the state of the art for equity investingfrom terminology to the latest strategies. They will also address some larger industry-wide issues and trends, such as promoting diversity in VC games funding, how everyone can work together to keep the funding ecosystem accessible and available to a variety of studios and projects, as well as vision for the future of investment in the industry.|