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|Session Name:||From Pitch to Pancakes: How 'Bear and Breakfast' Blended Genres To Succeed|
|Company Name(s):||Gummy Cat Studio|
|Track / Format:||Design|
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|Overview:||In this talk, Rares Cinteza, Game Director at Gummy Cat Studio, will analyze how Bear and Breakfast, a management-adventure game, had its core design pillars revolve around blending genres with existing fanbases in order to carve out its own niche. He'll explore the challenges the team faced throughout the various stages of pitching, developing, marketing, and eventually launching a game that needed to satisfy expectations of each genre it tried to mixwhile making the combination a compelling reason for publishers to like the pitch and for people to play the game. This will include examples of positive results... and some of the unfortunate consequences of this design choice.|