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|Session Name:||Community Management Summit: How to Use Niche Audiences to Create Brand Evangelists|
|Company Name(s):||ICO Partners|
|Track / Format:||Community Management Summit|
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|Overview:||In this session, James Bartholomeou, Communications Manager at ICO Partners, will speak about the strengths of a niche audience, and how you can turn fervor for accuracy in a niche into brand evangelism. With experience from working on titles such as Spintires: Mudrunner, Insurgency: Sandstorm, Magic: The Gathering, and the Farming Simulator series, James will speak about how the hunger of an unsatisfied audience can be turned into powerful brand supporters in your communities.|