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|Session Name:||Planning Marketing Beats that Increase Wishlists and Won't Disrupt Development|
|Speaker(s):||Alex Van Lepp|
|Company Name(s):||Graffiti Games|
|Track / Format:||Business & Marketing|
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|Overview:||This session discusses the marketing activities that yield the most wishlists by sharing historical data on what has been the most successful for Graffiti Games' released and upcoming games. Using lessons learned, it will share the best practices to generate the highest results for these marketing activities, as well as how to properly account for these efforts in a schedule to keep a game on time for launch and prevent disruption to development milestones. The talk will also address how to mitigate potential hurdles that may arise between marketing and production to ensure the best possible game is developed while garnering the wishlists and awareness needed for a successful launch.|