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With today's never-ending list of platforms and available content, legacy games must keep up with the speed of social media to maintain momentum and stay relevant. Released in 2012, the hit mobile game Subway Surfers remains a category leader over a decade later, amassing over 20.5 million followers on TikTok, YouTube, and other social platforms.How has SYBO kept Subway Surfers running for so long? It's all about communication, collaboration, and influence. Formingclose-knit online communities and implementing audience feedback has been key to preserving Subway Surfers' status as the most-downloaded game of the past decade.Join Celia Zimmermann, SoMe Community Manager at SYBO, as she shares how her team doubled Subway Surfers' TikTok following in 2022, and the strategies they use to maintain growth and an engaged fanbase of nearly 25 million daily active users.Her motto? Give your players a voice, they'll give you a game.
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