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|Session Name:||The Golden Rule of Game Promotion: No One Cares About Your Game|
|Company Name(s):||Future Friends Games|
|Track / Format:||Business & Marketing|
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|Overview:||Based on helping market hundreds of indie gameslike Vampire Survivors, Exo One, art of rally, and What the Golf?the golden rule of indie game marketing has emerged!In this talk, the "no one cares about your game" mindset gets explained and shows how this simple marketing philosophy can help teams laser focus their social media posts, keep their trailers to-the-point, write better emails, and shape a wider PR campaign mindest. Expect data, anecdotes and real-world examples that help game professionals understand how small people's attention spans are and why it is key to understand why even viral megahits are virtually unknown to indie and general video game players alike.|