You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

close

The Number One Educational Resource for the Game Industry

Session Name: Building Passionate Communities Through Social Music-Making Games
Speaker(s): Ge Wang
Company Name(s): Smule
Track / Format: Smartphone and Tablet Games Summit

Did you know free users get access to 30% of content from the last 2 years?


Get your team full access to the most up to date GDC content

Overview:

Ge Wang of Smule, the creator of the popular MadPad, I Am T-Pain, Ocarina, Glee Karaoke and Magic Piano apps will discuss how to create rich community through social music games. Smule's platform has created organic musical and social collaborations between groups of people from around the world, fostering communities for users with a passion for music and even supporting causes and people in distress. In a plea to support those affected by the Japanese tsunami, a Glee Karaoke user sang "Lean on Me" and had more than 2,500 people join the song in solidarity. During this presentation, Ge would discuss creating compelling social experiences while sharing several case studies.

GDC 2012

Ge Wang

Smule

free content

Smartphone and Tablet Games Summit

Smartphone / Tablet Games