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Session Name Surviving Social Media - Experimentation Leads to Innovation
Speaker(s) Linda Carlson
Company Name(s) Sony Online Entertainment
Track / Format Business, Marketing and Management
Overview SOE has been driving hard to continually improve our social media efforts. There are a dozen gurus on every street corner, each offering "the way," but we have found our finest results lead from constant experimentation, being willing to be wrong and abandoning tactics that do not work while constantly seeking out and embracing new ideas and initiatives. Let's face it - social media is constantly changing and no one can predict exactly where it is heading. Not even the gurus.

GDC Europe 2012

Linda Carlson

Sony Online Entertainment

free content

Business, Marketing and Management

Business & Marketing


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