You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

close
Session Name Where the Whales Live: The Pyramid Model of F2P Design
Speaker(s) Nicholas Lovell
Company Name(s) Gamesbrief
Track / Format Free to Play & New Game Business Models
Overview Is monetization ruining F2P games? Funnel-driven design that aims to filter out freeloaders and squeeze the whales is not an inevitable result of the free-to-play business model. We need to build new models for visualizing how we can incorporate the full breadth of the customer demand curve. The pyramid is a way of putting into practice the goal of free-to-play game design: let anybody access your game, and allow people who love what you do to spend lots of money on things they truly value.

GDC Next 2013

Nicholas Lovell

Gamesbrief

free content

Free to Play & New Game Business Models

Business & Marketing



UBM Tech