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Session Name Selling Luck: Redefining Monetization in Free-to-Play Games
Speaker(s) Derrick Morton
Company Name(s) FlowPlay
Track / Format Free to Play Design & Business Summit
Overview Pay five bucks for 500 coins or pay five bucks for a chance to win 5000 coins - what would you choose? Companies continue to search for the secret sauce behind monetizing free-to-play games in a very crowded space. FlowPlay CEO Derrick Morton will discuss how his latest game is profiting by offering players the chance to win big through good luck charms, and allowing players to share their own luck with others. Derrick will dive into the psychology behind giving users the potential to win more than they paid for, versus selling goods through a fixed cash value.

GDC 2014

Derrick Morton

FlowPlay

free content

Free to Play Design & Business Summit

Other


UBM Tech