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Session Name Lessons from Launching Plants vs. Zombies 2 in China
Speaker(s) Kun (Leo) Liu
Company Name(s) Popcap
Track / Format Free to Play Design & Business Summit
Overview Plants vs. Zombies is a huge success worldwide. However, its Chinese version, Great Wall Edition, made only $50 on day one. But PopCap chose China as the grand launch territory for the legendary sequel, Plants vs. Zombies 2: It's About Time. Why? Leo will reveal the secrets behind scene.

GDC 2014

Kun (Leo) Liu


free content

Free to Play Design & Business Summit


UBM Tech