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Session Name Mobile Models: Looking Closer at LTV, CPI and ROI
Speaker(s) Jon Radoff
Company Name(s) Disruptor Beam
Track / Format Business, Marketing & Management
Overview There is a marred piece of received wisdom in the mobile game industry today. A formula that has become commonplace, but that potentially threatens those who do not truly understand it. The mantra is that you can simply take the Lifetime Value of a player (LTV) and subtract the cost-per-install (CPI), and when LTV is greater than CPI, you'll win. Based on Disruptor Beam's experience with Game of Thrones Ascent, Jon Radoff explains why this is not a surefire outlook toward mobile business models, clarifying basic principles surrounding LTV, CPI and ROI, while emphasizing the importance of attracting organic, loyal players.

GDC 2014

Jon Radoff

Disruptor Beam

free content

Business, Marketing & Management

Business & Marketing


UBM Tech