|Session Name||Behind the Great Wall: Analysis of China's Mobile Gaming Industry (Presented by TalkingData)|
|Track / Format||Business, Marketing & Management|
As a 2 billion dollar industry with 100% annual growth, the mobile gaming market has become very lucrative for developers who understand the analytics behind the Great Wall. But there are so many questions for developers outside of China. What gaming genres are successful in China? What are some of the KPI's and benchmarks of successful titles in China? Are behaviors of Chinese players similar or vastly different than western players?