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Session Name SteamWorld Dig Postmortem: How to Fail and Still Succeed at Launching an Indie Sensation
Speaker(s) Brjann Sigurgeirsson
Company Name(s) Image & Form
Track / Format Independent Games Summit
Overview Ten days before launching SteamWorld Dig in August 2013, Brjann Sigurgeirsson and his team at Image & Form thought they had a great game - but only vague ideas on how to market it. A year later it's clear that the release went very well. This session will discuss the PR tricks and release strategies Image & Form applied in order to make SteamWorld Dig a multi-platform success without any marketing money to speak of. Brjann will also mention what they could have done better, and also the difficult design decisions they had to make.

GDC Europe 2014

Brjann Sigurgeirsson

Image & Form

free content

Independent Games Summit

Independent Games


UBM Tech