You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

close
Session Name Defining "New" for the Time-Honored Experience of Words with Friends
Speaker(s) Whitney Taylor
Company Name(s) Zynga
Track / Format Smartphone & Tablet Games Summit
Overview Defining "new" for an iconic game like Words With Friends can be a challenging process. How do you balance five years of player insights to inform features you'd like to keep vs. the things you plan to change? This lecture will discuss how the Words With Friends design team at Zynga tackled this problem, and how they revolutionized the experience to make a new version that is more immersive, social, personalized and relevant. Join Whitney Taylor, lead UX designer, as she dives into design and product decisions and challenges, platform considerations, specific outcomes that led to improved game creates, moves and retention across the board, and how an already established game discovered what "new" really means.

GDC 2015

Whitney Taylor

Zynga

free content

Smartphone & Tablet Games Summit

Smartphone / Tablet Games


UBM Tech