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Session Name Social Impact: Leveraging Community for Monetization, UA and Design
Speaker(s) Dmitri Williams
Company Name(s) Ninja Metrics
Track / Format Free to Play Summit
Overview This session will recap the concept of the social impact of players on each other (Social Value), and then proceed to spell out which genres, mechanics and platforms are driving more or less of it. The data is presented in anonymized benchmarks from 500m+ players across all genres and platforms.
Also benchmarked are acquisition sources, broken down by publisher. Attendees will see which channels and appeals bring in quality social players.
The session is designed for Marketing and UA teams, community managers and designers.

GDC 2016

Dmitri Williams

Ninja Metrics

free content

Free to Play Summit

Social / Online Games


UBM Tech