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Session Name Prototyping Your Monetization: Evaluating Monetization Potential Early
Speaker(s) Adam Telfer
Company Name(s) Wooga GmbH
Track / Format Design
Overview Monetization is difficult to get right. Worst of all, as a developer you won\'t find out if you did it right or wrong until soft launch, and by that time it\'s far too late. So how do you start your game off right? How do you evaluate a game early and ensure you\'re working on a game that will eventually monetize? Wooga has been prototyping and launching free to play games for over 7 years across genres and across platforms. This talk will share frameworks and benchmarks that can help identify monetization potential in the earliest phases of your game development.

GDC 2017

Adam Telfer

Wooga GmbH

free content

Design

Design

Business & Marketing

Business & Marketing


UBM Tech