|Keys to Overseas Success for Asian Online Games
|Track / Format:
|This talk presents key factors on Asian game.s global success. To be successful in oversea market, companies have to consider both localization strategy and business strategy. Concerning two strategies, there are 4 Keys for overseas success. These are contents localization, people management, building friendly partnership and NHN.s unique philosophies in branching out. With these keys, most Korean game companies made it possible to branch out into the Global market successfully. Steve Jeong will present 4 keys in detail and how NHN has made global game portals with them.