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|Session Name:||From AAA To Indie: Tiger Style and The Making of Spider|
|Company Name(s):||Tiger Style|
|Track / Format:||Mobile|
|Overview:||David Kalina left a lucrative position at Midway Games to co-found Tiger Style, a fully independent, fully distributed iPhone game developer. Tiger Style's first game--Spider: The Secret of Bryce Manor--was released in August 2009 into the increasingly crowded and competitive marketplace that is the App Store. In this presentation, David will discuss the transition from employee to owner, console to mobile, AAA to indie, on-site to distributed, long to short project cycles, and large to small teams. He will also provide insights into the design, development, and promotion of Spider, including how some of its unique qualities contributed to its surprising success in the market.|