You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

close
    
Session Name: Mobile Musical Instruments: Bringing Music Creation to the Masses
Speaker(s): Jennifer Hruska
Company Name(s): SONiVOX (formerly Sonic Network)
Track / Format: GDC Mobile: Audio
Overview: The technology now exists for utilizing wireless handsets as true musical instruments, and the opportunity for game designers, handset makers and wireless operators to cash in on a new lucrative market will soon be at hand. Music product sales in the U.S. alone hit a record breaking $7.3B in 2004, reflecting unprecedented consumer interest in playing an instrument. In fact, 54 percent of American households have at least one person who actively plays a musical instrument.

As more consumers are turning to music for its many proven benefits, which include helping young children learn and develop, relieving stress in teenagers and adults, as well as staving off some effects of aging in senior citizens, the mobile devices are poised as a ready, willing and able platform to offer consumers music creation capabilities on the go, anywhere, anytime.

GDC 2006

Jennifer Hruska

SONiVOX (formerly Sonic Network)

free content

GDC Mobile: Audio

Audio