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|Session Name:||International Growth for Chinese Games Companies|
|Track / Format:||Global Game Development/Outsourcing|
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|Overview:||Tim Merel discusses how Chinese games companies can leverage their strength by growing into Western markets, taking a practical approach to the many opportunities and challenges. The presentation includes a comparison of Chinese video games domestic growth and international growth, attractive international video games markets by games industry sector and geography, solutions to the opportunities and challenges for Chinese games companies seeking international growth (including business relationships, business culture, business environment, investments, mergers and acquisitions, joint ventures, general culture, video game player culture, languages, staff, legal and regulatory, and market knowledge), and practical next steps for strong Chinese games companies.|