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|Session Name:||TIANXIA II: Continuously Optimizing the Development Process|
|Track / Format:||Online Games|
|Overview:||The lecture describes the designing concepts and development methods in the case of TIANXIA II, including the review and summary. Continuous optimization of the development process, also known as iterative development, it means to display the product quickly to the users, according to users needs constantly make changes to improve the product, making the product to be better. The idea of Netease is to Adhere to the user-oriented, protect the fundamental interests of the majority of players, focusing on iterative development and continuous improvement through every detail of the game, entertaining, and to show the good spread of traditional Chinese culture in the game.|