Session Name: | GamExecutive Conference: Addressing the Mass Market Effectively |
Speaker(s): | Tom Dusenberry, Douglas Littlejohns, Alison Locke, Thom Maslow |
Company Name(s): | , , , |
Track / Format: | Production |
Overview: | Executives from Hasbro Interactive, Mattel Interactive, Red Storm Entertainment, and THQ discuss appealing to the mass market at the dawning of the Internet age for gaming. |