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|Session Name:||GamExecutive Conference: Addressing the Mass Market Effectively|
|Speaker(s):||Tom Dusenberry, Douglas Littlejohns, Alison Locke, Thom Maslow|
|Company Name(s):||, , ,|
|Track / Format:||Production|
|Overview:||Executives from Hasbro Interactive, Mattel Interactive, Red Storm Entertainment, and THQ discuss appealing to the mass market at the dawning of the Internet age for gaming.|