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|Session Name:||Shellrazer - Designing In-App Purchase Without Losing Your Soul|
|Company Name(s):||Ninja Robot Dinosaur Entertainment|
|Track / Format:||Independent Games Summit|
|Overview:||Designing a successful game with In-App Purchase (IAP) does not have to be an evil, soul-sacrificing affair. Shane Neville will explain how the Shellrazer team designed an IAP system that generates 30% of the game's revenue without using any of the free-to-play tricks that have given IAP a bad reputation. The talk will cover RPG mechanics, game balance, and an analysis of the three types of players developers must consider.|