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The Number One Educational Resource for the Game Industry

Session Name: Shellrazer - Designing In-App Purchase Without Losing Your Soul
Speaker(s): Shane Neville
Company Name(s): Ninja Robot Dinosaur Entertainment
Track / Format: Independent Games Summit

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Overview: Designing a successful game with In-App Purchase (IAP) does not have to be an evil, soul-sacrificing affair. Shane Neville will explain how the Shellrazer team designed an IAP system that generates 30% of the game's revenue without using any of the free-to-play tricks that have given IAP a bad reputation. The talk will cover RPG mechanics, game balance, and an analysis of the three types of players developers must consider.

GDC 2013

Shane Neville

Ninja Robot Dinosaur Entertainment

free content

Independent Games Summit

Independent Games