Today, nearly every top grossing game in an app store is free and relies on a connection to friends to engage, retain and grow users. The ability to monetize these connections requires developing games on an infrastructure platform that provides easy control and scale. In this session, Robert Nelson, the CEO and founder of Broken Bulb Studios, a mid-size social and mobile gaming company, responsible for Ninja Warz, Light the Night, Bake Shop Drop and the Miscrits franchise, will explain how to best scale your infrastructure to meet the changing demands of gaming and social media. The discussion will examine what game developers need to consider when building out their infrastructures, including how to deal with massive influxes of players (millions in a week) and what decisions need to be made to make it possible and economical. Marc Jones, VP of product innovation for SoftLayer Technologies, will support this discussion by highlighting how a mixture of virtual and bare metal compute resources coupled with a high performance, global network can deliver an optimized end-user experience.