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|Session Name:||Romance Games: Unpopular Genre or Untapped Market?|
|Company Name(s):||Schell Games|
|Track / Format:||Design|
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|Overview:||Heidi McDonald, author of the ICING Model for narrative romance, builds on her work in the area of NPC romance. McDonald examines why romance games as a genre have historically failed in Western culture, and using her survey data and the ICING Model as a road map, postulates about how romance games could actually become successful as a game genre in the future.|