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|Session Name:||PR Quest! The Adventure to Make Your Game Famous|
|Track / Format:||Business, Marketing & Management|
|Overview:||It's dangerous to go alone into the world of PR when you're trying to launch a new game, so level up your community relations & PR skills with this quick talk about the three things that you will need to build buzz around your title. This talk draws upon GOG.com's experience as a leading platform in game distribution to discuss three different approaches to adding a human face to your digital business (honesty, humility and delight), and how if you focus on these touchstones, you're sure to find yourself well-equipped for your own PR Quest.|