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|Session Name:||Game of Thrones Ascent: Creating an Engaging Social Game Through Story|
|Speaker(s):||Tim Crosby, Jon Radoff|
|Company Name(s):||Disruptor Beam, Disruptor Beam|
|Track / Format:||Independent Games|
|Overview:||Jon Radoff and Tim Crosby of Disruptor Beam discuss what it takes to create a successful free-to-play social and soon to be mobile game based on a popular IP. The talk specifically focuses on the content creation process for their story-driven social game, Game of Thrones Ascent. Through diagrams, Jon and Tim explain the studio's narrative development process and what went into creating IP-based storylines vs. original content, leading to a highly engaging game experience with low player acquisition costs. The talk emphasizes the importance of a strong IP holder relationship, along with frequent content updates in IP-based games.|