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|Session Name:||Disrupting Development|
|Company Name(s):||Nintendo Co., Ltd.|
|Track / Format:||Vision|
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|Overview:||This year will see the arrival of more new portable and home game systems, and outside attention remains predictably focused on technical specifications and processing muscle. This is not trivial; but also not newsworthy. After all, every new system is more powerful than its predecessor. Developers know what drives the video game business. It is our work. We are the creators, the innovators, the entertainers. We understand that people who imagine things, even more than the people who engineer them, are the key to reaching players. Unfortunately, the application of imagination is getting more and more difficult. Larger games require more hours, more manpower, and a lot more money. And as budgets rise, the appetite for risk falls. As Nintendo has demonstrated with Nintendo DS, our goal is to expand the industry to new players - and to surprise existing players. In Distrupting Development, Nintendo President Satoru Iwata will reveal the backstory of how a string of recent desruptive products from Nintendo - the Nintendo DS, the "brain-training" games, and Nintendo WiFi Connection - surprised the market. He will shae his thoughts on the role the forthcoming Nintendo Revolution will play in the console world, and how he believes that, in the process, the possibilities for every game developer will be dramatically increased.|