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|Session Name:||You Own the Game but the Community Owns You|
|Track / Format:||Business, Marketing & Management|
|Overview:||Gamers believe they own the brands, which is a bit of a dilemma for the developers and publishers who have to make decisions based on a much broader need base than a vocal minority. Ideally, game companies won't make or need to make decisions that go against this outspoken group, but often there is a need. So gamers feel jilted, like the game cheated on them, when they never understood the nature of their relationship.|