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|Session Name:||Hack Discovery: Facebook for Mobile Games (Presented by Facebook)|
|Track / Format:||Design|
|Overview:||Most developers know that Facebook has become a crucially important tool for paid mobile user acquisition, but few developers understand how impactful Facebook's freely-available social channels can be. Find out how small and mid-sized game developers are utilizing Facebook's mobile SDK to earn free installs, reengagement, and promotion. Learn the tips and tactics that are helping sophisticated mobile game developers to break through the app discovery problem.|